[01a] The brief
Make AI feel physical
Haptic works on AI model development and needed a brand that felt tangible, not another gradient blob.
[01b] The idea
One shape, everywhere
We built the identity around a single 3D form that moves through every touchpoint: the motion reel, the launch site, a billboard, a mailer and a full icon set.
[02] In motion
The reel
The 3D form that carries the whole identity.
[03] Section by section
The 3D mark front and center.
Bold type around the moving form.
Product features as glassy cards.
The site in context.
The identity on physical packaging.
A custom icon family to match.
[05] Your move
Let’s talk about your brand.
Book a free strategy call. We’ll go through your feed, your ads and your brand, and tell you straight what to fix first.